
Jordan Sutlick
Apr 29, 2025

Before Flogoal, my business finances ran like this:
→ Money came in… and sat in the checking account.
→ Bills got paid, but sometimes I forgot or missed due dates.
→ Owner pay? Sometimes yes… sometimes no.
→ Taxes? Out of sight, out of mind (until they weren’t).
→ Profit? Whatever was left over (if anything).
→ Reinvesting into the business? Random and reactive.
I wasn’t broke.
But I was mentally bankrupt from trying to manage it all.
If you’re a founder, I know you’ve felt this too.
That moment when you realize:
You don’t actually have a money problem — you have a money organization problem.
The Mental Load of Disorganized Finances
Every week, I would:
Log into my bank account 3-4x a day
Wonder if I could afford upcoming expenses
Move money around manually (and hope I didn’t forget something important)
Panic every time taxes, annual expenses, or client payment delays popped up
I was the CEO… but I was operating like a frazzled bookkeeper.
And because I didn’t have a CFO yet, it all fell on me.
No system for allocating income
No forecasting or cash flow visibility
No clear plan for owner pay, profit, or taxes
It was exhausting. And honestly? It wasn’t sustainable.
The Turning Point: Something Had to Change
I hit a wall.
Running a business shouldn’t mean constant money stress.
And the reality was — I didn’t need complicated spreadsheets or another budgeting app.
I needed something that would:
✅ Automatically allocate my income into categories that matter (bills, taxes, owner pay, profit)
✅ Adjust dynamically based on income fluctuations
✅ Show me clear progress toward goals
✅ Give me peace of mind without daily manual effort
That’s when I created Flogoal — the financial router I wish existed from day one.
What My Business Finances Look Like Now (Thanks to Flogoal)
Today, everything is different.
When money comes in:
→ It’s automatically routed based on my priorities and business plan
→ Owner pay is consistent
→ Taxes are funded proactively
→ Business growth is funded intentionally
→ Cash flow is predictable and visible
I don’t log into my bank account daily anymore.
I don’t wonder if I forgot something.
And I don’t make reactionary decisions based on “whatever is leftover.” I lead my business from a place of clarity, not chaos.
And it’s because Flogoal handles the heavy lifting behind the scenes.
Why You Don’t Have to Wait for a CFO to Gain Financial Clarity
If you’re reading this, you’re probably where I was.
Making it work — but knowing deep down that your financial systems aren’t serving you (or your growth).
Here’s the good news:
You don’t have to wait until you can afford a CFO to build smarter, more automated business finances.
Flogoal gives you that clarity and control — right now.
Join the waitlist today and be the first to put your money on autopilot — and lead your business with confidence.